Edinboro University, Fall 2015 | Professors: Donghwa Kim & Angela Glass
Defenders of Wildlife Rebranding
This rebranding of the non-profit organization Defenders of Wildlife is founded on three icons that sum up their conservation efforts: plants, animals, and water resources. Green is used throughout to communicate nature, and speckletone paper is the primary stock as it gives an earthy feel. Elements from the new logo are used throughout the rebranding as key structural elements in what includes a stationery system, posters, a brochure, and collectable items.