Edinboro University, Fall 2017 | Professor: Brigette Davitt
Exhibition: Are We There Yet? Tenth Annual Senior Graphic & Interactive Design Exhibition, Doucette Hall, Edinboro University, Edinboro, PA. Juried
Six Old Men, Withered & Wasted
This six-pack includes the six beers aged longest in oak by Jolly Pumpkin Artisan Ales. I’ve applied old man-like faces to trees to incorporate both the elements of oak and agedness. Both the bottles and the type are very vertical to relate back to trees, and twine is used to secure hang-tags to continue the rugged, natural feel. The typefaces are both structured and withered like trees, and the paper has a warmth and texture giving a natural feel. The carrier continues this natural feel as it is rough and rugged hand-crafted wood. The Jolly Pumpkin logo redesign I’ve done includes the pumpkin and some vines from the original; but it is now more “jolly” with the company name as the pumpkin smile, the pumpkin has a withered look to go with the label design, and has a more cohesive feel as all the elements work together in a tighter unit.